LOCAL CELEBRITIES TO SCOOP ICE CREAM FOR CHARITY FOR BEN & JERRY’S 31st ANNUAL “FREE CONE DAY” APRIL 21
Las Vegas, NV – April 8, 2009 – Ben & Jerry’s, the company that broke the mold for businesses showing you could make a profit while giving back to the community, will commemorate its 31st Annual “Free Cone Day” at the Galleria Mall at Sunset in Henderson with celebrity scoopers to benefit Lied Discovery Children’s Museum and at the District at Green Valley Ranch location to benefit the Nevada Community Learning Centers (formerly Classroom on Wheels). All small cones are FREE with no purchase necessary, but patrons are invited to make a donation to the respective local charity.
Local celebrities will roll up their sleeves and dig in at both locations and work to help raise money by scooping ice cream throughout the day on Tuesday, April 21, 2009, from noon to 8 p.m. Celebrities are being confirmed and will be announced shortly.
“Free Cone Day” was originally launched to thank the community for their loyalty to Ben & Jerry’s and to congratulate the staff on the company’s first anniversary. It was such a huge success; it is now a tradition that is celebrated each year. “Free Cone Day” at Ben & Jerry’s will happen across the globe and all proceeds are donated to local charities. This year, Ben & Jerry’s Scoop Shops anticipate to give away more than two million free ice cream cones nationally. While the full flavor line-up is up for grabs on “Free Cone Day” featuring “legend-dairy” palette pleasers like Chunky Monkey, Cherry Garcia and Chubby Hubby, Ben & Jerry’s will debut its newest offerings as part of the celebration:
• Chocolate Macadamia – A Flavor with a Mission! Fair Trade Chocolate and Vanilla Ice Creams Swirled Together with Fudge-Covered Macadamia Nuts
• Elton John’s Goodbye Yellow Brickle Road – Chocolate Ice Cream, Peanut Butter Cookie Dough, Butter Brickle and White Chocolate Chunks
• Orange & Cream – A Swirly Sorbet of Orange with Vanilla Ice Cream Blended to a Harmonious Summertime Treat
• Triple Caramel Chunk – Caramel Ice Cream with a Swirl of Caramel and Fudge-Covered Caramel Chunks
The Galleria Mall At Sunset is located at 1300 W. Sunset Road at the intersection of Stephanie Street. Ben & Jerry’s is located on the Upper Level, across from the Food Court. For more information, please contact Ben & Jerry’s at 702-435-0330.
The District at Green Valley Ranch is located next to the Green Valley Ranch Casino on I-215 and Green Valley Parkway. For more information, please contact Ben & Jerry’s at 702-437-3300.
ADDITIONAL INFORMATION:
Lied Discovery Children’s Museum is located at 833 Las Vegas Boulevard North, and is open Tue. - Fri. from 9 am to 4 pm, Sat. 10 am to 5 pm and Sun. Noon – 5 pm. Admission is $8 for adults and $7 for children ages 1 through 17, seniors and military families. Children under one year are free. The “Adventures with Clifford the Big Red Dog” exhibit is on display through May 25, 2009. For more information call 702-382-KIDS (5437) or visit the Museum website: www.ldcm.org.
The Nevada Community Learning Centers (formerly Classroom on Wheels) mission is to provide preschool children and their families with free quality educational services to empower them to succeed in life. Throughout the years, the success of the COW program has grown tremendously. As a result, the parent organization name has been changed to Nevada Community Learning Centers and the preschool program renamed Three Key Years Preschool Program, while remaining dedicated to providing educational services to economically disadvantage preschool children and their families. For more information, please call 702-870-7201.
ABOUT BEN & JERRY’S
Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben & Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry’s Foundation in 2008 totaled over $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. Ben & Jerry’s inside the Galleria at Sunset and at the District at Green Valley Ranch are owned and operated by Las Vegas native Georges Maalouf. A current Henderson resident, Maalouf has been a longtime supporter of local charitable organizations. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerrys.com.
For security clearance, please RSVP if you plan on having a camera crew or photographer present to Hillary Smoot at 310-367-9056 or hillary@hs-communications.com.
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