Maxim mag plans to maximize its image with Las Vegas casino
Maxim magazine plans to brand its name onto a $1.2 billion hotel casino to open in 2010 on the Las Vegas Strip near Sahara Avenue.
The 20-somethings and 30-somethings of the world should be jubilant. Just consider the front cover of the magazine’s June issue: Sex! Girls! Gold! Movies! Terror! are the teasers on the layout, topped by a banner line asking: Could You Become a Living Legend of Sex?
Agreed, the men in the 60-something set would say the magazine and its ethos are for guys who have all of their brains in their gonads. But this is Vegas. It produces money in myriad ways. Playboy, probably granddaddy of American skin mags, has taken a couple of floors in the newly opened Fantasy Tower at The Palms — the first Playboy Club in 25 years. Obviously Christi Hefner agrees with her aging dad that there’s money to be made with the bunny ears in Vegas.
I waited in line right behind Paris Hilton for about 10 minutes before walking the red carpet to enter Fantasy Tower. While she was stopped by the media for photos and interviews I sailed right through.
Maxim plans to team up with developers based in Los Angeles and Las Vegas to build a 2,300-room hotel with a 60,000 square-foot casino on nine acres north of the Circus Circus, the Associated Press reported on Tuesday, June 6. Approximately 2,000 of the rooms are expected to be condominium units. When not occupied by the owners, the condos would become hotel rooms.
Construction is expected to start in 2007. Finally, that huge vacant property on the west side of Las Vegas Boulevard at the corner of Sahara Avenue is beginning to be developed with some infill.
