Matt Rice orchestrated the event that drew thousands of people’s attention today on the Strip as three models slipped behind their sash adorned with the message: “We'd rather go naked than wear fur!” The protest featured three top models including Meggan Anderson. Meggan has traveled the U.S. scantily protesting the use of fur in designer clothing lines.

PETA has set up a website bloodyburberry.com, spoofing the real Burberry website, where you can find out more about turning in your real fur for the ever popular fake fur.

If you're still wearing fur, then shame on you!