It’s “Business As Usual” for Southern Nevada’s Top GM Dealership

General Motors sent pink slips to roughly one out of four of its dealers nationwide this month. Findlay Chevrolet, one of the newest and most successful dealerships in the Las Vegas Valley, was not among them. Just last week, Findlay Chevrolet received “the other” letter from GM. This one asked the dealership “to be part of ‘the new GM.’”

“Findlay Chevrolet has been affected by the economy just like virtually every other business, but we are determined to weather the storm,” General Manager Justin Findlay said. “We are happy that GM feels the same way about us.”

GM determined that the overall performance of the company would benefit from a reduction in the number of dealerships that were - in many cases - competing with each other within the same market.

More than 1,100 “underperforming” stores, as GM put it, were targeted to ensure the automakers’ future retail networks will be stronger down the road.

Mark LaNeve, GM’s North American sales chief, said the dealer cuts were needed to match the shrinkage in the company and in the U.S. auto market.

Late last year, two Chevrolet dealerships in Southern Nevada abruptly ceased operations and shut down, reducing the total number of Chevrolet dealerships in Southern Nevada from five to three. One has since re-opened under new ownership, bringing the total to four.

“If we hadn’t had that attrition earlier in the year, who knows what would have happened here,” Findlay said. “But four seems like the right number. We basically have one in each corner of the market.”

Also last month, Integrity Chrysler/Dodge/Jeep, the dealership adjacent to Findlay Chevrolet in the Southwest part of the valley near 215 and Rainbow, announced it was closing under the strain of the economy. Chrysler Corporation also announced it was not renewing several franchise agreements in Southern Nevada, creating a shockwave through the local auto industry and doubt amongst Southern Nevada GM and Ford dealers, who comprise the balance of the “Big Three” in domestic auto sales.

For GM dealers like Findlay Chevrolet, the doubt can now be put behind them.

“Now we are focused solely on what’s in front of us,” Findlay said.

Findlay Chevrolet opened in December 2007 and became the No. 1 GM dealership in Southern Nevada within its first year of business. It is one of 14 dealerships within the Findlay Automotive Group.